Course curriculum

    1. How to use this course

    2. Before we begin...

    1. Introduction: Welcome to Healthcare Fundamentals

    2. Overview of the Course

    3. Business Basics for Clinicians: Beyond Clinical Excellence

    4. Cash Pay or Insurance-Based?

    5. The Five Stages of a Health Business

    6. Business Plan Template

    7. Grand Opening Checklist

    8. Business Opening and Cost Savings Checklist

    1. Introduction: Balance Your Passion With Community Needs

    2. Lesson 1: Understanding Your Target Audience

    3. Worksheet: Building Your Patient Avatar

    1. Introduction: Crafting Your Unique Value Proposition

    2. Lesson 1: Defining Your Unique Value Proposition

    3. Case Study: Apple's "Think Different" Campaign - A Masterclass in UVP

    4. Case Study: The Power of Branding Using UVP

    5. Unique Value Proposition Worksheet

    6. Lesson 2: Creating a Professional Online Presence

    1. Digital Marketing in Healthcare

    2. Lesson 1: Social Media Marketing For Healthcare Professionals

    3. Lesson 2: Content Marketing For Healthcare Professionals

    4. My Top 5 Tips on Marketing

    1. Introduction: Financial Planning

    2. Lesson 1: Setting Financial Goals

    3. Lesson 2: Creating a Budget for Your Practice

About this course

  • Free
  • 35 lessons
  • 0.5 hours of video content

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Instructor(s)

Family Nurse Practitioner I Author I Founder Shane Grindle

Shane Grindle is a board-certified family nurse practitioner and founder of FNP University. He is also an adjunct professor at UNF and Jacksonville University. He is the founder of Aquarian Clinic, a direct primary care system located in Jacksonville and Tallhassee, Florida. He is also a published author including the Nurse Practitioner's First Year: A Guidebook that is in its 2nd edition and a bestseller on Amazon. He is passionate about teaching clinicians topics such as pharmacology and entrepreneurship. He encouraged you to feel free to reach out and ask questions Links: https://www.aquarianclinic.com/ https://www.linkedin.com/in/shanegrindle/

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